Created in response to Kindred’s request to ‘make a better poker,’ our product was launched in March 2014; a flagship offering and a feather in our cap. Being keen players ourselves, we were able to identify and address gaps in the market and bring unique qualities to this original product. The result was a game that reinvigorated the declining poker scene and garnered a following that exceeded even our own high expectations.
As testimony to our hard work and passion for poker, the product earned itself the EGR award for innovation in its first year, and many more through our strong partner, Kindred Group. The product went on to win a total of ten awards to date; having walked away with Gaming Intelligence’s Poker Supplier of the Year award in this year’s accolades awarded at ICE in London.
We remain as committed to challenging the status quo as we were then. While fairness held its position as a top priority throughout our poker’s journey, design, player retention, and mobile technology were constantly evolving. Breathing life into the game through different backgrounds and our signature avatars, as well as providing unmatched consistency across all devices, the game experience is continually adapted to how players prefer to consume the entertainment they enjoy.
As with all our offerings, our commitment to technical excellence and investment comes through in our poker. The game’s fresh UX and intuitive UI along with our loyalty programmes and well-integrated promotions keep players engaged and at the edge of their seats during fast-paced and intense moments. When Hexapro was introduced, the industry underwent another transformation. We built upon Jackpot Sit & Gos with an improved payout model and channel support that was best in class. This injected more excitement and anticipation into the gameplay, a quality we believe to be at the crux of player experiences.
This project-of-passion is what our company was built on, and earned us five years of unparalleled growth against an otherwise declining market. Quite the achievement and one we’re not just proud of for the product itself, but for what it means for the wider poker communities that we’re very much a part of too. We’re honoured to have our hard work recognised again and to have earned such a prestigious accolade. As we continue to hold our finger to the pulse of the industry, we’re excited about what the future holds for poker.