It’s been a fantastic five years of bingo! Tracing its way back to our roots, this product truly embodies our trademark approach to game creation – devising bespoke software that challenges the status quo.
From the outset, this product was intended to shake up the sector and shift perception away from the stereotypical player demographic. We set out to design a version that could appeal to a wider crowd while remaining relevant to its existing players, creating something fresh to the eye and audience. In just a few months we experienced a spike in mobile share amongst a new type of bingo player, a margin that continued to grow year on year!
The notion of reinventing the vertical stayed with us well into its journey. In fact, last year’s release, Bingo the Kid, sparked-off a new breed of bingo games, inspired by the casino sector. This new kind was on-demand, fast-paced and exhilarating; qualities that the landscape had always lacked. The game enabled us to introduce a top-level casino entertainment product in bingo format for the very first time.
Additionally, we believe that in order for a product to remain relevant, it needs to be flexible, adaptable and for the developer to continue to invest in support. Today, the product serves 6 brilliant brands including Unibet, bingo.com, Vlad Cazino, Maria Casino, Kolikkopelit and CasinoHuone; entertaining thousands of players a day. These brands are given the creative freedom to easily adapt the client, ideal for promotions and branded deals, participate in loyalty schemes, exclusive rooms and more. Our platform is built to handle the fast-moving regulatory landscape, enabling us to quickly adapt to new requirements, local laws or regulatory changes in minutes rather than months.
It’s been an exciting journey to say the least. We’ve kept up the pace through constant software updates, reskins, missions, and jackpots; and we’re not about to slow down. Our next big announcement is coming your way this August, so stay tuned!