10 years of excellence
10 years of excellence
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From our humble beginnings as a start-up in Estonia, technical excellence, business simplicity and open collaboration have always been central to our ethos. Even back in the early days, before we had as much as a sales team, the vision was still the same: to deliver outstanding products, with great tech, and a refreshing attitude. Ten years later, we now employ over 200 people across seven offices, but our values remain unchanged. We strive to push boundaries and drive progress, supplying the best games and offering the highest level of service to clients.

As Relax has expanded into new verticals, from poker and bingo, to slot content and aggregation, this solid foundation has seen us grow stronger with every venture. We’ve established long-lasting, trusting partnerships through our track record of delivering on promises and proving our integrity with openness and honesty. In an industry that can be as cut-throat as is it competitive, we’ve sought to challenge the status quo with our commercial model, focusing on collaboration over hard negotiation and treating every partner with respect, whether they’re a top-tier operator or an up-and-coming studio with big potential. 

Our success so far is founded on two main characteristics: a talented team and a robust technical underpinning. Relax Gaming is fortunate enough to have recruited incredibly dedicated people that have not only brought experience and expertise, but also a passion for igaming and our company. No matter how big we grow, it’s been important for us to maintain a culture that attracts the brightest professionals in the industry and an organisational structure that allows for creativity to thrive.

The same can be said for our technology. Although our company has evolved drastically over the last decade, we’re still techies at heart and pride ourselves on our technical excellence and flexibility. Our aggregation business, which is Relax Gaming’s main identifier across the industry, is a clear indicator of our ambition. The platform was purpose-built, which has enabled us to maintain a rare nimbleness and agility even as we’ve expanded. We also owe our unrivalled speed-to-market to this same platform and technical foundation, which has allowed us to be the first to launch headline-grabbing titles. More than 45 game providers are now integrated and over 1,200 titles available to date.

Among those top performers are our own proprietary creations. Since launching our first slot in 2018, our in-house studios have gone from strength-to-strength. Temple Tumble put us on the map along with Money Train and Money Train 2, our most successful release to date. Now, having just hired a new studio in Stockholm, bringing our in-house total up to three, the only way is up. We have a clear vision for what we want to achieve, and it is centred on driving differentiation.

The last 12 months have been a cornerstone in our history. Revenue is forecasted to increase by around 50 per cent on 2019 and thanks to the ambition and strategic foresight of our business development team, we’ve signed with some of the biggest names in the industry across regulated markets, confirming our status as a top-tier aggregation platform. On the marketing front, the company is on its way to becoming a market leader in its own right, with numerous notable branding and messaging imitations emerging throughout the past year. In typical Relax spirit, the group is flattered by this response and stays ahead of the curve, always looking for new ways to differentiate and reflect the unique offering for which we’ve come to be known.

Now, as 2021 approaches, we’re ready for the next phase. We’re opening offices, expanding existing spaces and on the lookout for fresh talent that will shape our journey. Yet, no matter how big we grow, we’ll never forget where we started, nor the values that have served as a catalyst for our success. Relax Gaming is entering a new gaming era, one of driving differentiation – are you ready?