Less than six months since Dream Drop Jackpots hit the market and we reached our first ambitious target - making 1 million individual jackpot winners! Back in May, we entered the jackpot space with two clear goals: to redefine the mechanic with engaging content, and to make more winners than any other progressive product in the field, today we’re proud to have achieved both.
The motivation to step into the vertical came about when one of our most trusted operator partners suggested we bring our knack for pushing limits to the jackpot scene. Recognising a gap in the market for content that stood apart for being engaging and entertaining beyond the jackpot mechanic, we began our research into the shortcomings of the products that inhabited the space.
Long cycles between wins were identified as the major downfall of most progressive jackpots, paired with outdated content, and a general lack of the thrill factor so essential to a jackpot experience. These were amongst a plethora of focal points that were on our to-do lists in 2021. On top of this, we also had the challenge of breaking through a new vertical that relies so heavily on trust, and where familiarity is king. To tap into the market, we launched the mechanic with one of our most-beloved legacy slots, Temple Tumble 2, and a guaranteed reseed value of 60%. Our star couple made a splash from the minute the game launched and players quickly warmed to the frequently dropping, big-ticket prize pools.
The pace only picked up from there, with new jackpot releases dropping month-on-month and making Mega winners almost as frequently; with the most recent one scoring a lucky player €1.4million on a 33cent bet! This built-up familiarity lay the groundwork for more innovation through our promotional tools and campaigns, setting new levels of entertainment potential. Hitting the 1 million-winner mark, along with 4 Mega and 41 Major jackpot drops, represents more than simply reaching a commercial target, it’s a demonstration of fairness, integrity and the best testimony of our efforts we could have hoped for.
If you haven’t tried it yet, click here to catch a glimpse of Dream Drop Jackpots and look out for Templar Tumble 2 Dream Drops launching on the 2nd of November.