Relax Gaming enhances Silver Bullet portfolio following AvatarUX deal
Relax Gaming enhances Silver Bullet portfolio following AvatarUX deal
| Studio Partnerships

Relax Gaming, the renowned iGaming aggregator and provider of unique content, has agreed a partnership with AvatarUX that will see new thrilling titles and innovative mechanics made available on the Silver Bullet platform.

Since its first game launch in 2019, AvatarUX has gone from strength-to-strength thanks to its portfolio of groundbreaking slots, powered by the much-loved proprietary PopWins™ mechanics, crowned also Best Mechanics of the Year at the renowned CasinoBeats Game Developer Awards in 2023.  


Recently introducing variations of the popular PopWins™ mechanics, MultiPop™ and StickyPop™, AvatarUX has established itself as one of the industry’s most exciting emerging brands with plans to further push the boundaries of gameplay. 


With innovation at the core of the company’s ethos, AvatarUX is renowned for its focus on creating exceptional visuals, thrilling features, and intuitive math models throughout its content library. Starting with the fun, light-hearted LooneyPop™, the partnership will see new exciting and innovative content from the Studio being rolled out on the Relax Gaming’s network of operators. 


AvatarUX Studio claimed the Rising Star accolade at the EGR Awards in 2022 and picked up two wins at the CasinoBeats Developer Awards in 2023, underlining its recent success. 


Thanks to the Relax deal, AvatarUX content will now be available across the provider’s world-class portfolio of tier-one operators. The studio will also benefit from unrivalled speed to market, engaging large audiences in key markets immediately following their game releases.


Shelley Hannah, Chief Product Officer at Relax Gaming, said: “AvatarUX has continuously created unique titles and mechanics that greatly engage players and are fast becoming a leader in innovation. We are delighted to add them as our latest Silver Bullet partner and we know operators will be eager to showcase their portfolio of games.”


Nicola Longmuir, CEO at AvatarUX, said: “Relax Gaming is one of the most esteemed content aggregators in the industry and this partnership marks a great milestone for us. The collaboration will allow us to extend our footprint in regulated jurisdictions and help us expand our distribution to new markets and target new players.”


Relax Gaming has firmly established itself as a leading B2B supplier in the industry.  


The company's dedication to excellence has been recognised through various prestigious awards, including the Best Mobile Gaming Software Provider at the 2022’s EGR B2B Awards, Casino/Slot Developer of the Year at the SBC Awards in 2022, and Best Game Provider at the AskGamblers Awards in 2022. 


With a vast collection of over 4,000 online casino games, Relax Gaming offers a diverse range of high-performing proprietary slots, alongside a remarkable selection of hand-picked third-party studio content through its partnership programmes.